The commitment will make Google "the world's largest corporate buyer of renewable power, with commitments reaching 2.6 gigawatts (2,600 megawatts) of wind and solar energy". The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm. An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google. Total carbon uspin casino registration emissions for 2010 were just under 1.5 million metric tons, mostly due to fossil fuels that provide electricity for the data centers. The company's fourth cable, named Grace Hopper, connects landing points in New York (US), Bude (UK) and Bilbao (Spain), and is expected to become operational in 2022. Google's Global Offices sum a total of 86 locations worldwide, with 32 offices in North America, three of them in Canada and 29 in the United States, California being the state with the most Google's offices with 9 in total including the Googleplex.
Corporate identity
As of September 30, 2020,update Alphabet Inc. had 132,121 employees, of which more than 100,000 worked for Google. In 2007, Google announced a free Internet service called TiSP, or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a fiber-optic cable down their toilet. Its first on April 1, 2000, was Google MentalPlex which allegedly featured the use of mental power to search the web. From that point onward, Doodles have been organized and created by a team of employees termed "Doodlers".
It has been referred to as "the most powerful company in the world" by BBC, and is one of the world's most valuable brands.
European Union
- According to Google employees, the Israeli military could use this technology to expand its surveillance of Palestinians living in the occupied territories.
- In September 2019, Google’s chief executive announced plans for a $2 billion wind and solar investment, the biggest renewable energy deal in corporate history.
- On September 14, 2022, Google lost the appeal of a €4.125 billion (£3.5 billion) fine, which was ruled to be paid after it was proved by the European Commission that Google forced Android phone-makers to carry Google’s search and web browser apps.
- The new campus, reported to be the company’s largest outside the United States, will accommodate 13,000 employees.
- In 2013, a class action against several Silicon Valley companies, including Google, was filed for alleged “no cold call” agreements which restrained the recruitment of high-tech employees.
- While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites.
The stock performed well after the IPO, with shares hitting $350 for the first time on October 31, 2007, primarily because of strong sales and earnings in the online advertising market. Jack Marshall of The Wall Street Journal wrote that the suite competes with existing marketing cloud offerings by companies including Adobe, Oracle, Salesforce, and IBM. On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, "a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers" which can be integrated with BigQuery on the Google Cloud Platform. Google also hosts Google Books, which allows users to search books in its database and shows limited previews, or the full book when allowed. In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos. According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%.
Office locations
In 2020, the FBI used a geofence warrant to request data from Google about Android devices near the Seattle Police Officers Guild building following an arson attempt during Black Lives Matter protests. In January 2025, U.S. federal judge Richard Seeborg rejected Google's motion to dismiss a class-action lawsuit. In August 2024, Google sent an email to users informing them of its legal obligation to disclose certain confidential information to U.S. government authorities. The lawsuit became known in March 2021 when a federal judge denied Google's request to dismiss the case, ruling that they must face the group's charges. In early June 2020, a $5 billion class-action lawsuit was filed against Google by a group of consumers, alleging that Chrome's Incognito browsing mode still collects their user history. On January 21, 2019, French data regulator CNIL imposed a record €50 million fine on Google for breaching the European Union's General Data Protection Regulation.
U.S. government contracts
In early May 2023, Google announced its plans to build two additional data centers in Ohio. In April 2021, The Wall Street Journal reported that Google ran a years-long program called "Project Bernanke" that used data from past advertising bids to gain an advantage over competing for ad services. In response, Google threatened to close off access to its search engine in Australia.
Antitrust
This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. Google expanded its search services to include shopping (launched originally as Froogle in 2002), finance (launched 2006), and flights (launched 2011). Department of Defense announced that Google had received a $200 million contract for AI in the military, along with Anthropic, OpenAI, and xAI. Google reportedly said "the deal would help artificial-intelligence companies get better security and use more than one cloud service." In July 2025, the U.S. Wiz, a company located in the U.S. and Israel, was cofounded in 2020 by Assaf Rappaport.
To handle this workload, Google built 11 data centers around the world with several thousand servers in each. On March 11, 2008, Google acquired DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. The sale of $1.67 billion gave Google a market capitalization of more than $23 billion. The company opened on the NASDAQ National Market under the ticker symbol GOOGL with an offering of 19,605,052 shares at a price of $85 per share. At that time Page, Brin and Schmidt agreed to work together at Google for 20 years, until the year 2024.
- In November 2013, Google announced plans for a new London headquarter, a 1 million square foot office able to accommodate 4,500 employees.
- It had previously accepted requests for removing confidential data only, such as Social Security numbers, bank account and credit card numbers, personal signatures, and medical records.
- The company also decided to transform its office in Warsaw into a help center for refugees.
- In April 2020, due to the COVID-19 pandemic, Google announced several cost-cutting measures.
- In October 2006, the company announced plans to install thousands of solar panels on its Mountain View campus to provide up to 1.6 Megawatt of electricity, enough to satisfy approximately 30% of the campus’ energy needs.
In June 2014, Google announced Google Cardboard, a simple cardboard viewer that lets the user place their smartphone in a special front compartment to view virtual reality (VR) media. In July 2013, Google introduced the Chromecast dongle, which allows users to stream content from their smartphones to televisions. Google Earth, launched in 2005, allows users to see high-definition satellite pictures from all over the world for free through a client software downloaded to their computers. A job search product has also existed since before 2017, Google for Jobs is an enhanced search feature that aggregates listings from job boards and career sites. In 2025, Google announced SynthID Detector, a tool that uses watermarking to identify whether content such as text, images, audio, or video was generated using Google products. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked.
Under the terms of the settlement Google agreed to destroy billions of data records to settle a lawsuit claiming it secretly tracked the internet use of people who thought they were browsing privately. The judgment claimed Google had failed to sufficiently inform users of its methods for collecting data to personalize advertising. On October 8, 2018, a class action lawsuit was filed against Google and Alphabet due to "non-public" Google+ account data being exposed as a result of a bug that allowed app developers to gain access to the private information of users. In September 2024, Competition and Markets Authority (CMA) provisionally found that Google engaged in anti-competitive practices in the online advertising technology market, potentially harming thousands of UK publishers and advertisers. Another suit was brought against Google in 2023 for illegally monopolizing the advertising technology market.
In 2007, Google launched "AdSense for Mobile", taking advantage of the emerging mobile advertising market. Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators. The said data hub will add to the already operational center near Columbus, bringing Google's total investment in Ohio to over $2 billion.